Monday, 10 May 2010

evaluation amendments additional information for questions 3 and 4

3) the importance of audience feedback
the importance of audience feedback with relation to my media product is vital. because without know whether my audience like my film there is essentially no point in making the film. obviously my film was not intended to go out to the wide world but if it were. before sending it out for the real deal i would need some scope on what is good and bad in the film. so audience feedback is where i can find out what people liked, what people didn't like and take into consideration any changes i could/need to make to the product. There were many ways in which i was able to capture audience feedback, one of those being on this very site. blogger allows me to post my work onto a blog and viewers are able to post feedback comments of their views and ideas about the product. another way we went around attaining audience feedback was uploading my film onto the renowned website youtube. this being a worldwide success for featuring independent film and many other genres of moving image allowed my film to have a huge opportunity to be viewed by technically the globe. now my short film has the opportunity to be viewed by a much much much bigger audience. again users have the privilege to post comments and feedback on the product and share their views with me.

3) the importance of new media technology
the importance of media technology in relation to my film was the ultimate hurdle. without all the new technologies available to me now none of what i have created would be possible. software such as final cut express has allowed me to import all that i have filmed, cut it up edit and add effects to actually make the film itself. hardwares such as the sony hd camera i shot my film in allowed me to film in such a high quality that it was almost industry standard. as said above i am able to upload all my work to websites and blogs that allow me to get feedback on all of my work, all this ties into new media technologies and their importance to me. where all these new technologies have been made available to me i have moved from being a passive viewer to an active producer (and still being a viewer at the same time). I am now able to create my own representation of myself or whatever i choose to film r make in regards to the media. this can be related to David Gaunletts theory behind web 2.0 and how people now have the tool available to them to do something about how we are represented or a representation of something, if we don't like a representation we see we can effectively get up of the sofa turn off the tv we are watching and create a whole new representation of anything we choose. we now no longer have to accept what the media feeds us as a passive audience anymore we can become an active audience and create our own. we effectively can now control the media because we can if we choose produce and view whatever we want because of all the amazing new advances that have been made in media technology as a whole.

Saturday, 8 May 2010

Evaluation grade: 12/20

Great idea, much more interesting than the first attempt. Had you answered ALL the questions in full you could've had a very high grade here. You are being awarded here for your discussion of conventions and technical codes, your discussion of your marketing, your ability to communicate your ideas and your creativity in presenting the information

I suggest you record details of your audience and how you attracted them and play this over your film at the end of the existingevaluation or post a seperate blog to address these questions in full.

Coursework grade: 76/100 (B)

Friday, 7 May 2010

Production Grade: 47/60

Film: 31/60WWW:
You've thought very carefully about the set up of your shots, the mise-en-scene and the lighting (it's difficult to film at night without specialist lighting).
You've used a variety of shot distances as appropriate and the material shot is appropriate to the task set. The narrative is very easy to understand so it has been edited so that meaning is apparent to the viewer. You've used varied shot transitions, captions and other effects selectively and appropriately; you've
used sound with images and editing appropriately for the task.
You made an excellent contribution to construction.

Credit the music in the titles (if you haven't already)

This is good but perhaps a little too predictable... I'll get another teacher to mark it with me for a second opinion incase I'm being too harsh. I do think a lot of thought and planning has gone into it so I would like to see you reach level 4 (32-40)

Poster: 9/10

Radio advert 7/10

Thursday, 6 May 2010

Planning grade: 17/10

Excellent technical analysis and application of key concepts to film. Lots of planning has gone into scripts, storyboards and shooting then re-shooting the film. Excellent team work and time management.

Monday, 26 April 2010

Sunday, 28 March 2010


We created two scripts for our short film. The first script we created contained ideas that wasn't feasible to shoot due to the lack of funds or actors we would of had to use. We began filming this script then cut the majority of it, realising that no real narrative could be created. This is when we rewrote the new script, which was feasible and easier to shoot.

Here is the original script:

Old Script
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And here is the script that made the final cut:

Final Script
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Thursday, 18 March 2010

Friday, 5 March 2010

I made this short sequence of the storyboard for my film to represent how the film moves from one scene to the next. The hand drawn images and annotations visually describe what camera movement goes on and what actually happens in each scene. it is not an exact representation of the whole film however an overview of the major events in the film. This can be used to pinpoint changes made to the film, since first writing the script many scenes have changed, been pulled from the sequence and replacements made and added to the final edit.

Monday, 1 March 2010

target audience

1)who are the target audiences for the short films you looked at?
the short films i looked at seemed to be aimed at more at younger people either middle or working class. no specific ethnicity. the target audience these short films are aimed at may not necessarily see the film because most short films are made to build portfolio work or to be shown in interviews or fellow students. some of the films i looked at their target audience's were similar to mine. 'night school' showing two teenagers breaking into a school and getting up to mischief. this being aimed to young teens not necessarily specific to any ethnic minority or social class but teenagers in general. Then i also looked at a film called 'easy hours' where a shopkeeper is confronted by a young male in his shop and as soon as the male enters the shop the owner is constantly aware of him and watches his every move. this film may be aimed at slightly older audiences and possibly of a higher class because of the instant pre conception of younger people and how they in a way look down on them and expect them to do wrong that higher class older audiences may share.

2) films I looked at where la haine, kidulthood and adulthood, sweet 16
these films aimed at similar target audiences and these films appealed to similar audiences. working class, mixed race/culture teenagers. the issues these films deal with are similar to that of mine. the troubles teenagers deal with who live in council estates, the little input they have from their parents. they all share their friends ideals rather than that of their parents. these films were also not massive hollywood money makers, independently funded touching realistic subjects and issues, these films had very similar target audiences as mine.

3)who are you making your film for?
like other people in the industry i am making this film to build my portfolio for possible future breakthrough into the film industry. as a part of my portfolio this film would need to appeal o my colleagues as well as possible lecturers at university level or anyone who would be interviewing me to enter university or further education. initially i am making this film for myself to boost my film making skills, a stepping stone into the world of film making. this film would need to appeal and impress obviously my target audience so teenagers of working class background, mixed cultured strivers.

the target audience for my film is mainly teenagers both male and female. This is because the issues the film deals with are of those that center around this age group and of both genders, both males and females can be drawn into what happens in the film. The social class of these teenagers is working class, because the teenagers represented in the film are of that same social class, it could be said that the teenagers in the film represent that social class/target audience that the film is aimed at. not poor people but not rich either. the educational background of my target audience will most likely be school drop outs, or the rebellious ones in school who strive to make teachers lives painful and tend not to care for their education. it could be said that the characters in the film are strivers, they are unsure of themselves, have low income and acquire possessions most of which they cannot afford so they steal it.

4) how will you measure your success in having made a product which appeals to this audience?
way in which i can measure my success are: uploading my film to sites like youtube and vimeo, these sites allow you to upload your film for free and has features in which people can comment on your film and give you feedback on your product. another way is to create a survey on the film and hand it out or email it to people you know have seen your film or who are going to see the film. sites like facebook and myspace where you know a lot of people go to talk with friends. utilizing this could prove to be a success for retaining feedback on your media product. another idea would be to hold group screenings and at the end of the film have a session with the people who have watched the film and discuss and take notes of what they thought of the film.